Deconstructing Development: Holiday Edition 2022
Episode Summary
The holidays and year-end fundraising season are upon us!
Yolanda and Jill are thrilled to present this special episode of Deconstructing Development, which will feature a session of answering your questions and giving expert advice on how to thrive this season and successfully cultivate donors.
Select Episode Highlights
How can we balance deadlines in year-end fundraising?
It’s okay to say ‘no’ and revisit a conversation in the New Year. Be intentional and find a concrete time and date to follow-up.
Practice self-care by taking time for yourself. You can try a new activity or revisiting a hobby.
What are the prospects of fundraising in the new year with news on the shaky economy?
Based on patterns and trends, it seems like the trend will continue with donors reluctant to commit to multi-year pledges and fulfillment. It will take time and patience.
When should you start year-end appeals, considering the holiday season?
It is crucial to not start too soon because it will overwhelm donors.
It is important to be present with your donors. Take the time to cultivate donors.
Each conversation does not need to be about money. Welcome your donors to the fall or the holidays.
Pay attention to your data management and be sure your gifts are acknowledged before you make the next ask.
Thank without re-soliciting in a thank you note. Hold back on the “give” call-to-action and just thank your donors.
